CTA Focus Group Research

C R Market Surveys recruited both English and Spanish-speaking Chicago Transit Authority (CTA) riders for customer satisfaction focus group research. The goal was to gather insights on rider experiences to help the CTA improve its services and meet the needs of a diverse commuter base. 

Key responsibilities included: 

1. Recruitment: We recruited a balanced mix of English and Spanish speaking participants through targeted outreach. 

2. Focus Group Research: Focus group sessions were conducted to capture detailed feedback on rider satisfaction and expectations. Furthermore, to ensure effective communication and engagement across language groups, we provided bilingual moderators.

This research provided the CTA with valuable insights into rider satisfaction, allowing for data-driven improvements to enhance service quality and the overall rider experience.